Background
David held senior management positions for over 17 years within ICL, NorTel and Reuters. He has significant coaching experience with senior management teams working to clarify purpose, direction and action. In addition to delivering coach training, he has contributed to Corporate Coach development as a programme designer, and is dedicated to the development of coaching. Committed to life-long learning, David is constantly ‘taking his own medicine’, testing advances in coaching and having achieved a distinction in his Diploma as an Executive & Corporate Coach.

Coaching Style
David has an approach that is both structured and adaptive. He is particularly skilled in personal and organisational effectiveness - one of the keys to aligning an executive’s talents and motivation with delivery against organisational needs. David believes that for coaching to be effective it must encompass personal and psychological issues as well as practical matters.

The coaching method is supported by diagnostic psychometrics, 360 approaches and gaining detailed clarity over outcomes. David uses a ‘toolbox’ approach to coaching, believing that while certain presented needs may seem similar, no one method fits all, and at those times when both the client and coach are stuck, different tactics need to be applied. He uses many practical approaches including goal-oriented cognitive behavioural methods as well as mental models to help clients make sense of doing, thinking and feeling. David is aware of both the highs and the lows, having received several career achievement awards as well as experiencing the stresses of redundancy.  As a result of these events clients discover David is highly effective in supporting, challenging, stretching and developing them.

Areas of Specialism
Career & Talent Management including Transition Performance Coaching, Understanding & Influencing Stakeholders, Scenario & Strategic Planning, Team Development

Years of Experience
8 as a qualified coach and an estimated 3,000+ Coaching hours.

Client Organisations and Seniority
Clients have included Chief Executives and most other executive positions: MD, Finance, Operations, Sales & Marketing, Consulting and Technology Directors, General Managers, IT Managers, and Practice Partners. Sectors include Engineering, Technology and Media, Financial services, Public sector – Police, NHS and Local Authorities, and Charities.

Qualifications and Training
Coaching Academy trained, David is a Founder Full Member of Coaching and Mentoring International, contributed to their Corporate Coach Training and is dedicated to the development of coaching. They commissioned David to write the communications module of their first Corporate Coaching Programme. EEF (the UK organisation for engineering, manufacturing and technology based businesses), commissioned David to write and deliver to its members a Managing & Motivating programme and modules for the Institute of Leadership & Management Diploma. He is retained for ongoing delivery of these and other programmes.

An Association for Coaching Member, he is also a Founder Full Member International Association of Coaches and an Associate of the European Coaching Institute. He holds LCA, MCLC, British Psychological Society Level A and B, Assoc CIPD qualifications, Myers Briggs and 16PF practitioner, Hogan suite, and is an internationally accredited NLP Practitioner. Trained by The Pacific Institute (TPI) and the Dale Carnegie Organisation, David achieved awards for Outstanding Performance and Human Relations.

A popular speaker, he has appeared on BBC Radio Stoke, Merseyside and Manchester for interviews and phone-in coaching, and has a regular newspaper column. In order to provide younger members of society with a means to realise their talents, he co-authored the book - ‘The Coaching Parent’.